| To present our products and services, we set the difficulties and obstacles encountered by our customers because everything we offer is the result of our experience in finding solutions to real problems we faced in our daily operation over the years.
Here are the steps to import successfully from China:
1. COMMUNICATING EFFECTIVELY
It is of course almost impossible for a western SME to hire someone fluent in chinese language only to import from China, therefore it is a must to find a chinese supplier able to correctly understand your requests and needs.
So this is the first step to import successfully from China:
Direct communication with importers in English, through email, phone or Skype – in YOUR business hours. This means agility and efficiency, minimizing the possibility of issues arising from mistakes in communication. Remember that, in general, the level of English of the Chinese suppliers is poor, usually based on “Google Translate” or other automatic translation software. On the other hand, It is essential for the smooth running of the procurement and production process that the communication with the factories is conducted in Chinese language.
2. HELPING THE IMPORTER TO KNOW HOW MUCH THE FINAL COST OF THE PRODUCTS WILL BE – INCLUDING TAXES AND FREIGHT
This is a service that most of times the importers must get from a third party service provider, paying separately for it.
The Harmonized Commodity Description and Coding Systems generally referred to as “Harmonized System” or simply “HS Code” is a 6-digit standardized numerical method of classifying traded products developed and maintained by the World Customs Organization. The Harmonized System Nomenclature (HS) forms the basis of all countries’ tariff Schedule all over the world. Nomenclature actually means the systematical numbering or naming of all internationally traded products according to international rules and interpretations. The Harmonized System constitutes a universal foundation for international trade statistics and all countries’ customs tariffs. The Harmonized System, whose official name is the Harmonized Commodity Description and Coding System, is an international classification system used for all internationally traded commodities. In the Harmonized System, every traded product is classified in accordance with certain logical and systematical framework. Products are registered in customs on the basis of these codes. Every product/product group has a HS Code. All traded commodities are processed in customs on the basid of these codes. HS Code is a universal trading language for products and is an indispensable instrument for both product coding and international trade. HS Code can be defined as the “identification number” of all products in customs procedures.The system is used by more than 200 countries and economies as a basis for the collection of international trade statistics. Besides, HS numbers are used by customs authorities around the world to identify products for the application of customs duties, taxes and regulations. Over 98 % of world trade is classified in terms of the HS. Completed this phase, we need to know how many units of the product will fit in a container, and thus arrive at the cost of freight and other logistics expanses, including customs clearance and transportation from the port of landing to your warehouse.
Only at the end of this phase the customer will really know what the final cost of a product is, and thus can make the final decision about moving forward with your project. Topfield provides all this support without cost – even before the client close the deal with us.
3. ADAPTING THE PRODUCT AND PACKAGING – FOCUSING ON “OWN BRANDS” PROJECTS
Once the product is chosen , the manufacturer selected, and costs duly verified and approved , we can finally close the deal with the importer .
But at this time ,it may be necessary to make some adjustments of the final product to be manufactured , as well as the development of packaging, labels, etc. All of which the importer usually get by hiring a separate company to do so, generating extra costs.We do, however , offer that totally free of charge. All the customer needs to do is provide us with your brand and logo , and we will make the adjustments necessary to the project.
4. PRE-SHIPMENT INSPECTION
Over the years as exporters in China, we have already witnessed many problems that foreign companies had when imported without due care from Chinese exporters found randomly on the internet. Labels written in Chinese, the presence of prohibited substances, noncompliance with government regulations, grammar errors in the packaging, lack or absence of products, are just some of the problems that can occur if the importer is not careful enough.
When production is finished, we make an inspection in the entire batch to be shipped in order to check all the details and possible defects in the products and in the packaging. Every inspection is photographed and a report e is sent to the client. For more details on how we make the inspections please visit the section “QC&Inspection” of our website.
Only after the approval of the report the shipment finally takes place.
5. HELPING WITH THE PRODUCT LAUNCH
Usually the importers start to deal with the products launching phase a little too late, after the arrival of the shipment. But it can be done much earlier, so that everything will be ready by the time you get your products.
Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools.
Here’s a look at how to focus these approaches into one concerted effort around a product launch, keeping in mind that Topfield Hong Kong can help you offering all these services at a reasonable, fair cost.
A. SEARCH ENGINE OPTIMIZATION (SEO) Before you begin your online efforts to market your new product, you must have a “home base,” which ideally is a search-friendly website or blog. When launching a product, to aid both potential customers and contribute to optimized search engine performance, consider creating a product-specific landing page that features photos, descriptions and/or video. Make sure this page is appropriately coded for search, complete with keyword-rich copy, title tags, header text, a unique URL and meta information that succinctly describes your new product. Make sure this page is visible and easily accessible from your home page, at least for its initial release. To build your online content library, consider enhancing your traditional media outreach efforts and social media news presence by distributing your product press release using paid services with both text-only and multimedia options, such as PR Newswire, PRWeb andPitchEngine. If you’re looking for a less expensive route, Free Press Release and PR Log allow you to share news for free. B. EMAIL MARKETING E-mail marketing is a fantastic way to provide specialized content to people with whom you’ve already built relationships. Consider offering a pre-order for your new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it’s released to the public. This will help to nurture and reward your existing relationships and continue building on the trust you’ve already earned. Additionally, you may set up an e-mail drip campaign that sends messages on a regular schedule at timed intervals to keep your product or service top-of-mind with your customers, and also to keep the sales funnel flowing. C. ONLINE ADVERTISING Tools such as Google AdWords (and other pay-per-click services) can boost awareness and funnel parties directly to your product. Online advertising allows you to get in front of a specific audience but with wide reach. Another option is to do some research to determine the most widely read blogs and sites in your industry and also those frequented by people in your target markets. Advertising is often the main revenue generator on these sites and blogs, so it’s a great way to begin building relationships with the editors and site operators for a chance to get in front of the people who are most inclined to care about your product. Don’t overlook opportunities to advertise on social networks. Some have predicted that $4 billion will be spent on Facebook advertising alone in 2011. Marketers are already realizing the benefit of getting in front of this giant’s more than 500 million users. If you choose to pursue any of these options, make sure the ads are clickable and direct all referrals to a targeted landing page on your company’s website. This page should have content specific to the new product, along with information on how and where to purchase it. D. SOCIAL NETWORKS When your product is ready to go, inform your current customers and brand enthusiasts by updating your existing social networks. Whether you have a presence on one of the well-known platforms and/or another niche social network, craft catered messages for each. But, don’t just post to any of these social networks and walk away. There are many tools available to help you manage multiple social network profiles, keep the information up-to-date and continue to communicate with your connections, while providing the social proof needed for people to buy. Naturally, these networks are filled with potential for people to share your information. For this reason, make sure you provide valuable content. Try different mediums for discussing your new product, such as videos, podcasts, photos and/or live chats. Many people are now getting their news, or topics of interest, from social networks and e-mail sharing, so this is a perfect place to get your product information in front of an audience that has already been “sold” on your business. E. GEOLOCATION If you have a physical location your customers frequent, utilize geolocation tools like Foursquare or Gowalla to further your marketing gusto. By closing the gap between online marketing platforms and a physical store, you are encouraging sales through different channels and fully connecting the buying experience. Offer special deals for your business’ mayors, and promotions for your best customers; this kind of strategy goes a long way in creating a lot of buzz for your new product. F. BLOGGER OUTREACH Blogging has grown tremendously in the past five years. Even though Technorati’s State of the Blogosphere 2010 report found that 65% of blogger survey respondents are hobbyists, it’s likely you’ll find several bloggers in your industry who have very active communities and traffic/subscriber numbers that blow traditional media websites out of the water. Blogger outreach goes hand-in-hand with traditional media outreach when it comes to generating interest for a new product, and the approach and methods used are much the same. Understand the blog, its audience and its content before sharing information about your product. If it makes sense, offer your product for the blogger to review. When working with bloggers, remember this golden rule: Treat them with the same respect as you would traditional journalists. G. SOCIAL MEDIA INFLUENCERS Using a strategy similar to traditional media outreach, take the time to research, locate and understand the most active social media users in your target markets. These people are at a unique advantage, having earned a large and tuned-in set of viewers, listeners and followers. While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities. While there is no universally accepted way to define and measure influence, using tools likeTwitter Grader and Klout will give a good indication of the major players in the social space and in your specific industry or market. You can also take it one step further and narrow your search by category. Tools like Twello allow you to search a directory filtered by self-identified expertise, interests and professions. This can be especially helpful for identifying Twitter users in a subfield that directly relates to your new product. H. ONLINE RETAIL SITES Invest in partnership opportunities with well-respected online retail sites to improve the availability and credibility of your business and product. Advertising on sites such asAmazon, eBay and Google Product Search will place your product in an environment searched by people that have already identified themselves as inclined to buy.Amazon, specifically, offers a program called Amazon Advantage that allows sellers to delegate order fulfillment and shipping to Amazon. In addition, these products are eligible for “Free Super Saver Shipping” and are labeled as “shipped and sold by Amazon.com.” This provides buyers with the peace of mind they might not have when buying from an unknown vendor or site.
Topfield Hong Kong Group Limited
Unit 1010 Miramar Tower, 132 Nathan Road, Tsimshatsui,
KL, Hong Kong.
Tel:+(852) 30657754 / Fax:+(852) 30074591